eMarketing – More than the sum of its parts

All of these things are available online, and any business worth their salt knows that an online marketing strategy does not end with simply having a website. Every business should have an online marketing strategy to maximise exposure and to leverage relationships with their customers.

eMarketing expert Vinny Lingham knows this better than anyone. In an eArticle entitled “eMarketing Channels”, Vinny, a world-renowned online marketing expert and entrepreneur, explores some of the facets of a holistic internet marketing strategy.

Vinny is the CEO of several highly successful online ventures, and arguably ranks amongst the trailblazers in the online marketing race.

When it comes to marketing your business online, Vinny Lingham reckons that it all begins with a marketable website. This forms the core of a solid online marketing strategy. In order for a website to be marketable, special attention needs to be paid to the following areas: design, usability and functionality.

Design clearly has to do with the websites look and feel, and how it reflects your brand. Sites should look professional and have a design and navigation that allows users to find what they are looking for with minimal effort.

Usability essentially refers to how user-friendly a website is. The site should follow conventional norms that are congruent with user behaviour. Useful features are also considered part of usability – items such as search bars, subscription forms and clear site architecture.

Finally, functionality has to do with the performance of the website. Does the site do what it is supposed to do quickly and reliably? For example, does the site work in different types of browsers (Internet Explorer, Firefox, Safari etc)? Is the “Enquire”, “Buy”, or “Shopping Cart” button prominent and easy to find? These are all questions of functionality.

Vinny Lingham is also quick to point out that a website can not just be launched and forgotten. A site that is going to perform consistently well needs to be updated and improved constantly, with regular updates of quality and original content.

Having a marketable website is just the starting point to achieving eMarketing success. There are numerous channels that should be used in a complementary way to form a complete marketing strategy that meets an organisation’s online objectives.

eMarketing channels that can be used to market a website include search engine marketing – which includes the disciplines of search engine optimisation (SEO) and pay per click (PPC); affiliate marketing, email marketing and social media marketing.

If each of these channels are used in the right combination, and to their utmost potential, then a powerful internet marketing strategy is in place. The internet is a powerful entity with enormous potential to reach and communicate with customers. This not only builds powerful brands, but is also a way to boost sales in a targeted and measureable way. By ensuring that your campaigns are relevant, targeted and engaging and by consistently measuring performance you are guaranteed success.

The 5 Basic Rules of Article Marketing

EArticle Marketing is a smart, inexpensive and easy way for getting quality traffic and traffic is what turns a website owner or Internet Marketer wild, because it increases the chances of online sales and conversion to opt-in lists. Article marketing is a form of advertisement to your website. Article marketing is a type of advertising in which businesses write short articles related to their respective industry.

* Marketing

Marketing your business with EZine Articles will put you on the fast track up the marketing ladder, but you either have to find the time to do the work to make it happen or outsource it. Marketing yourself or your products through writing articles about what you know. Article marketing can help your website become popular and produce more hits in search engines, and please remember it is way more effective if you do not include a sales pitch in them.

* Articles

Articles are written to target particular keyword niches, and distributed to content publishers that cater to those markets. Articles give you a way to harness that power, and convince people to visit any site you want them to. Articles are viral in nature and if done right, they can provide you with the benefits for a long time to come. Heck, take an hour or so and write 4 unique articles and submit a different one to each of the big directories, and that’s the entire article marketing that you need.

* Writing

Writing articles does not have to be time intensive, hard work or intimidating. Writing a good article is simpler than you may think. When writing the article, you cannot just put together a glob of information and call it an article. Now, I won’t get into the nuts and bolts of targeting as that is more of the writing element and beyond the scope of this post, but the sudden popularity of article marketing has caused an overall reduction in quality in many subjects, mainly due to individuals writing low-quality articles as a quick way of achieving exposure. Efficient use of article marketing as a form of promotion requires invested effort in writing high-quality, relevant articles. A point to ponder…Article writing software is popular nowadays among internet marketers who write articles to promote their websites.

* Content

Next, you need to get inventive, and look for niche subjects with meaningful articles from strong sites, then write unique content for each of the big 4 and submit to them and then link to those articles. You publish your new content on the web and if it is interesting enough, word will spread and many people will link to it. Sign Up for the Free Content Letter to learn more about article marketing, blogging, and SEO. Well-written content articles released for free distribution have the potential of increasing the authoring business’ credibility within its market as well as attracting new clients.

* Information

The main reason people read articles is for the information. Linking in the body of the article should only be done, if the links you provide point to other relevant information on your website that supports the context of the message you are presenting. Rather than just throwing your products straight in the face of your website visitors, you will be able to provide extra information for them that will get them warmed up to the idea of purchasing your product or service. The more truthful you are about what you are doing, the more visitors will appreciate it providing the information you supply is relevant to their search. Provide the information that your readers are looking for and automatically they will go and check the link provided by you in the author resource box.

Article marketing is an effective, efficient, and free way to increase Internet visibility. This type of marketing is one of the greatest strategies to help build the search engine optimization of your website while providing you with a constant flow of website traffic for years to come. Article marketing is best done as a long-term strategy and, article marketing is one of the best strategies you can do when engaging in an online advertising/website building campaign. Article writing and marketing is an effective and proven tool to promote your products or services and increase targeted traffic to your sites or product pages.

No-Hassle Systems Of Domain Name Selection

You can use the domain name in many ways depending on what kind of marketing effect you want, so be sure about what you want to do. Most IM marketers do not think in these terms and that is a mistake, to be sure. And your domain will affect how people perceive you for good or ill. It is always a solid idea to learn things that may seem a bit different in business; it’s how you can get an edge.

When you consider domain names today, several things have been technically ‘out’ of style or use for many years. This is about using hyphens and numbers in a domain name. Unless your site has a lot of value, and is well constructed, this type of domain name will not be taken seriously at all. Although it was initially done for SEO reasons, hyphens have diminished in popularity from 10 years ago. On the Web, when you see a hyphenated domain name, usually think that it is an Adsense site, or something sporting CPA or affiliate offers. Hyphenated sites today, as you can see, are regarded as low class meaningless websites.

There is another aspect to domains that do well and it concerns the ease of typing them. Also pay close attention to the letters in the name because you can fail very easily. There are some letters that are easily mistaken for others and usually it is something with ‘i’ or ‘l’ and can cause confusion.

Making everything as hassle free for your readers and traffic as possible is the name of the game. Remember that many people in your audience may be middle ages or older and can easily make a mistake when reading your domain name. Pop to www.earticles.gr for superb guidance.

Keep one thing in mind about branding, and that is you can deviate from descriptive to unique very easily. The web business success equation is much more complex than a cool domain name. As we have written about in many other places, all is fine if it fits with your business plan. On the other hand, even domains that are strictly keyword phrases can be successfully branded. No matter what your domain is, if the content and information is first class, then that can counter a terrible domain name. The tips you have read about discovering the domain name you want are easy to absorb. Of course you need to do more research in this area as there’s more to learn. Anyone who is serious about the success of their business will utilize these tips, and not be lazy about implementing them. The format of your domain name is vitally important! You now know that it has a huge impact on how people perceive your business, so choose wisely! You have to get all the edge you can, and the best domain for your business will help.

How To Track down A Fabulous Freelance Writer

If you hunger to make money with articles [http://earticle.org/uniquearticlewizard.php] and don’t want to write the articles yourself, you will require to track down a superior freelance writer. As you might surmise, finding a freelance writer who does quality work can be a time consuming project. Nonetheless, it will be legwork well expended if you can track down a writer who can deliver well-written articles in an effectual way.

Try Before You Entrust

A word of advice: when selecting out a new writer, just put forward a job order for a test lot of articles to start with. Until you can be confident that you are getting first-class articles, you don’t want to lay out a lot of money for material that is not up to your standards. Remember that just because a writer bills he or she as an ace does not mean they are cut out for* for your distinct brand of writing project.

For example, a writer could be utterly competent in writing essays or reports. But, if your division of need is poetry or verse type writing, you may end up with content that is less than adequate. Freelance writers tend to accept projects in various various areas, especially in these exacting economic times. So, it is pivotal that you find out Ahead of time if the writer you are signing on can construct the exact type of content that you need.

How to Find A Freelance Writer

There are many distinct websites that will grant you to find a first-class freelance writer. There you will be able to post your budget and project particulars and be given a bid or price quote in response. A smattering of these websites include:

Guru
Elance
Rent-A-Coder
Warrior Forum
Sitepoint
And many others…

Request A Writing Sample

Without exception ask for writing samples before securing a freelance writer, so that you can judge their level of skill. As I referred to above, you want the type of writer who can furnish you with the exclusive type of article that you want. If the writer sends you a monumental news-type creation and you are looking for a more leading-edge, fictional category of article, please don’t engage them! Look around until you track down a freelance writer that is ideal for your needs.

You Get What You Pay For

Don’t forget, you get what you pay for. If you are willing to pay a small bit extra for each article, you will tend to get extra bids from writers who will supply first-class work. Your objective is to inform, delight, and hook your website visitors so that they will return to read more of your content.

Make Money With Articles – 5 Tips To Creating Attention-Grabbing Articles

If you want to Make Money With Articles [http://earticle.org/article-marketing-tips/article-marketing-tips-cheap-traffic-generation-method-using-articles/], you must become effective at writing articles. Article marketing is just one, but probably the most important component of an online marketing campaign.

Writing copy for the internet is completely different than writing for print or radio or other forms of media. You are faced with writing for an audience who is pressed for time and who has no desire to wade through a 500 plus word article that is difficult to comprehend and is formated with long, drawn out sentences and paragraphs.

Your job must be to capture their attention immediately, get them hooked and somehow make them want to continue reading your article.

Keep in mind that when it comes to writing online articles, you aren’t writing a term paper for school. The information that you present to your audience should not be academic in nature.

Your goal is to focus on a particular need or problem that your target audience has and solve it in a creative and concise manner.

With that said, here are 5 tips to creating attention-grabbing articles:

1. Get your readers excited

Your goal here is not to win a writing contest. You are not writing to win awards so avoid the ho-hum pragmatic style. Write in a conversational tone that is effervescent and easy to understand. Utilize bold headlines and use attention-getting punch lines so that your audience remains interested and keeps reading!

2. Establish A Connection

You must make a connection with your reader. Talk to them through your article as if you are their friend. You must instill a sense of trust in your target audience. You have to make them feel as if you can relate to their problems, in whatever area you are writing about.

3. Good Content is key

You don’t want to write an article so technical that the reader has to pause and look up each work in a dictionary. You want your article to be easy to comprehend and easy to relate to. Remember – most people read at a six grade level. You must adapt your writing to that level of difficulty.

4. Avoid long paragraphs

Your article should consist of short paragraphs, containing two or three sentences only. Not only are short paragraphs easy to read but will tend to capture the attention of the reader who is time constrained and is just skimming for interesting facts.

5. It’s Not About You

The best way to establish a connection with your audience is to frequently use the word YOU through out your article. The reader will feel as if he or she is important – as if you were speaking directly to him. You will be able to effectively capture their attention by writing in this manner.

So, there you have the five basic article writing tips. It is crucial that you learn how to effectively write articles before you start mass submitting to article directories.

Always keep in mind the reason you are engaging in article marketing. You want to get targeted traffic to your website so that you can make as many people as possible aware of your services and products.